A focused proposal to build the minimum viable sales engine Innerphase needs to capture qualified event bookings without waiting on a full rebrand, relocation, or operational overhaul.
Innerphase already has what most event-production companies chase: over $1,000,000 in equipment, capacity for two simultaneous 5,000+ person events, and the technical experience to deliver.
The constraint is sales flow. Today every prospect routes through Bill personally. When Bill is busy, the lead stalls. The business cannot scale beyond one conversation at a time.
This proposal focuses on one thing: build a digital sales engine that captures, qualifies, and converts event inquiries before they become manual work. The goal is to generate one additional qualified booking per month. Everything else - SEO, automation, inventory systems, relocation - is deferred until the sales engine is working.
Approximate current baseline at one $5,000 event per month.
Illustrative incremental revenue from one additional qualified booking per month.
Phase 1 investment to build the sales engine.
Figures are illustrative based on information provided. They are not audited revenue projections.
The current sales flow routes every prospect through Bill personally:
Potential client finds Innerphase -> contacts Bill -> Bill explains capabilities -> Bill scopes requirements -> Bill builds the quote -> Bill coordinates the project.
If Bill is unavailable, the prospect stalls. The company cannot scale beyond his personal bandwidth.
The first fix is not more advertising or a bigger facility. It is a digital front door that sells before the call.
Prospects cannot explore packages, capacity, or event types without a conversation.
Every estimate is built from scratch, consuming senior time on repetitive scoping.
Major venues, audience scale, and past events are not visible to new buyers.
There is no structured intake, so interested prospects drift away unanswered.
Innerphase's operational capacity far exceeds its current sales volume. The immediate opportunity is not more equipment or a bigger facility. It is converting the interest that already exists into signed events.
| Metric | Stated capacity |
|---|---|
| Production equipment | Over $1,000,000 |
| Simultaneous large-event production | ~2 x 5,000+ person events |
| Current booking frequency | ~1 meaningful event/order per month |
| Approximate minimum order value | ~$5,000 |
Illustrative math only, based on figures provided:
Current baseline: 1 x $5,000/month.
Target increment: +1 x $5,000/month.
This is not audited revenue. It is a simple capacity-utilization illustration. The strategic point is that Innerphase does not need dozens of new customers to change the business materially. It needs one incremental qualified booking per month.
Phase 1 is designed to do one job: turn website visitors into qualified leads. Every page, package, and form field is built to pre-sell the prospect so Bill spends less time explaining and more time closing.
Exact package limits and pricing will be developed with Bill. The goal is to let customers shop by event type and budget, not by individual equipment SKU.
These are valuable, but they are distractions until the sales engine is converting. They are scoped as later phases once leads are flowing.
Innerphase currently runs on residential infrastructure. That creates friction, but it is not the reason leads are stalling. The first priority is to fix the sales funnel. Once qualified bookings are coming in consistently, the business case for a commercial unit, inventory system, or relocation becomes obvious.
The 501 Alliance opportunity is noted as a future operational lever, not a Phase 1 requirement.
Innerphase has already invested in the difficult parts of the business: equipment, experience, suppliers, and customer relationships.
The objective is to build the infrastructure that makes those capabilities:
A professional website that communicates scale and credibility immediately.
Clear service pages and event packages that speak to buyers, not technicians.
Event-based packages that let customers shop by need and budget.
Structured "Plan Your Event" form that captures qualified inquiries.
SEO-ready structure for event-production searches in the service area.
Foundation for CRM, automation, and paid growth once leads are flowing.
Each phase is gated by sales performance. We do not move to the next phase until the current one is producing leads.
| Phase | Focus | Sales outcome | Approximate timing |
|---|---|---|---|
| Phase 1 - Sales Engine | Website, positioning, packages, lead form, analytics, proof pages | Capture qualified inquiries | 6 weeks from kickoff |
| Phase 2 - Visibility | SEO, local SEO, AEO, GEO, Google Business, service-area pages, content | Increase inbound organic leads | After Phase 1 converts |
| Phase 3 - Sales Automation | CRM, automated lead intake, email/SMS follow-up, lead scoring | Convert more leads with less manual work | After Phase 2 converts |
| Phase 4 - Operations | Digital equipment inventory, job allocation, availability tracking | Fulfill more events efficiently | After sales are consistent |
| Phase 5 - Growth | Paid search, venue partnerships, event-planner partnerships, corporate accounts | Scale booked revenue | After operations are ready |
Payment terms
Full payment of $2,000 CAD due on signature to begin work.
| Service | Fee | Billing |
|---|---|---|
| Hosting | $150/year | Annual |
| Management | $100/month | Monthly |
| AI-SEO / AEO / GEO Retainer | $2,500/month | Monthly, 6-month commitment |
Ongoing services are optional and can be activated at any time. All amounts are in Canadian dollars.
| Phase | Scope | One-time fee | Ongoing fee |
|---|---|---|---|
| Phase 1 - Sales Engine | Website, packages, lead form, analytics, proof pages | $2,000 | Hosting $150/yr or Management $100/mo |
| Phase 2 - Visibility | SEO, local SEO, AEO, GEO, Google Business, service-area pages, content, conversion tracking | $3,500 setup | $2,500/month retainer |
| Phase 3 - Sales Automation | CRM, automated lead intake, email/SMS follow-up, lead scoring, pipeline dashboard | $4,000 setup | $500/month |
| Phase 4 - Operations | Digital equipment inventory, categorization, job allocation, availability tracking | $6,000 build | $300/month |
| Phase 5 - Growth | Paid search, venue partnerships, event-planner partnerships, corporate accounts, referral network | $2,000 setup | $2,000/month management + media spend |
All amounts in Canadian dollars. Phase 2-5 fees are planning estimates and will be finalized in separate statements of work. Media spend in Phase 5 is paid directly to ad platforms and is not included in management fees.
Questionnaire, positioning, package inputs, asset collection.
Visual design, sitemap, content structure, package definitions.
Site development, lead form, analytics, case-study templates.
Review, revisions, DNS, go-live, handoff.
Review the proposal, schedule a call to discuss adjustments, execute the agreement, and submit payment to reserve the production slot.